9 Great Ways to Improve Your Site’s SEO
No matter how popular your website might be, you can always keep working toward improving your search engine optimization. Better and stronger SEO can keep pushing your site upward and onward, but sometimes, it can be hard to understand exactly what you should be doing to make your SEO better. Fortunately, there are some good methods that will help to put you on the right track and that will improve your site’s SEO with just a bit of effort and time.
Make the Content Unique
There is the cliché term of content being king, but it is entirely true. Great content marketing, and improved SEO will rely on having quality content. This content also needs to be unique if you want to succeed. Sure, there will be some overlap with other sites when you are discussing certain things. However, you should try to come up with a unique way of presenting the content, such as through the voice and personality that you add to the site.
Also, make sure that you are never directly copying content from another site. This will cause problems for your site that you don’t need.
Keep Up With the Content
In addition to having unique content, you need to make sure you also have fresh content. This means you need to have new content posted regularly to your site or blog. The search engines are looking for new content, and if your site provides quality content regularly, it will improve your search engine ranking.
Ideally, you will always have plenty of content that is ready to go up on your site. Try to work ahead whenever you can so you do not have to worry about having a dry spell.
Use Alt Tags
If you have other types of media on your site, such as video and images, you should make sure that you are using alt tags. This simply means alternative text descriptions for those items. When you provide a good description of those pieces of media, it can allow the search engines to find your page. While this tip, and the metadata tip that follows, are not considered as important as they once were by some experts, they can still help.
You should also make sure that you are inserting metadata into your page content. You can add the title metadata, description metadata, and keyword metadata. The title metadata is the text that shows up for page titles at the top of a browser’s window, and is considered to be the most important metadata for a page.
Description metadata is the text description a browser uses in the page search return. This gives a small description of what is included on the page and can entice someone to click on that link. Keyword metadata includes the search phrases people type when they are trying to locate your page. You should keep the keyword metadata to between six and eight phrases, and they should be four words or less each.
Make Sure You Are Mobile Compatible
With so many people today accessing the web through their smartphones and tablets, you need to think about how your site appears on those devices. You need to have a site that has been built to work seamlessly in all devices or that is responsive and can adapt to those sites.
If you don’t, you run the risk of alienating a large portion of your potential audience. They are not going to read the content, and they will not be able to share the content. This can ultimately hurt your SEO.
Make the Site Easy to Navigate
When people come to a website, they expect to be able to find what they need quickly and easily. If you have confusing navigation on your site, people are not going to stay for very long. Like with sites that are not mobile compatible, people are not going to share the content. The aesthetics of the site, along with the internal architecture all need to be working together if you want people to keep coming to the site.
Your content should be sharable. This goes beyond merely having good content. You need to make sure there are ways that people can easily share the content. Have social buttons on your content, so people can share with just a single click to places such as Facebook and Twitter.
In addition, you need to have social media sites set up for your business, and you need to post to those sites every time you put up new content. The followers and fans that you have on Twitter who are looking at your content can then easily share it right from their own feeds. Social media is powerful, and it can boost your SEO; do not overlook it.
Beyond the Blog
While the text blogs and articles are great for increasing your SEO, you might decide that you want to branch out and add other types of content. For example, video content and audio content are two popular examples. This can add a new dimension to your content, and it can provide you with other content marketing outlets, where you could find even more potential visitors for your site.
Review the Efforts and Change the Plan
Just because you have a good plan in place for your SEO and content marketing right now, it does not mean it is the best plan. You need to take the time to review the successes of your efforts and look for areas where you can make some changes and improvements. Check your analytics to learn more about your visitors, change your plan, and then repeat. Improving your SEO is an ongoing effort.
You want to have great content and SEO, and you need to have a quality website that works well for your visitors once they arrive. Umbrella can provide you with a great site, and the CMS tool and WebTextTool.com integration makes it easy to great content up onto the site.