Interesting Ways to Improve Your Content Marketing
Most people today realize that if they want their website and their business to succeed, they need to put time and effort into content marketing. They may set up a blog and add a few pieces of content, and then wonder what they should do next. Even those who continually have fresh content for their site might find that continual blog posts tend to get a bit bland after a while.
They might be looking for ways to add some other elements to their content marketing that could provide them with great results.
Add Some Videos
One of the first things you might want to consider is adding some videos to your site once in a while. Rather than having all of the posts written, consider doing some video posts, as long as you are willing to put in the time and effort to create quality videos. Just as you can’t put out poorly written content, you can’t put out a poorly shot or poorly edited video.
Video takes added time and effort, but many find that it is well worth it based on the amount of engagement they can get from the videos they post. People tend to spend more time on sites that include video.
Create a Contest
If you really want to get some attention for your site, consider holding a contest. The parameters of the contest can vary based on what is appropriate for your brand and products. Always check the legality of contests in your area, as well.
Here’s a quick tip – make sure the prize for the contest is something that you offer as a product or service, or that is in your niche. The reason for this is simple. You are trying to get more people to come to your site and engage with what you offer, not just the prizes.
However, if you run a site about auto insurance, and you are giving away an iPad, people are going to come to your site even if they have zero interest in car insurance. You will get more visitors, but these are not going to be your ideal customers.
When you have something that is in your niche already, those who engage with the contest are far more likely to have an interest in what you offer.
Ask a Question
This is a simple way to add some content, and to get people talking and engaged on your site. You can ask the question in a very short blog post, as well as on social media. Try to direct the engagement to your site where everyone can discuss this question in the comments.
This can work well, but you will need to keep an eye on the discussion to make sure it stays on topic and that it does not get out of hand.
Here’s another way to get some fresh content to your site and to your social media pages without needing to do much work. Ask for the users of your site and pages to post certain types of information. For example, you might want to have some stories from people who have used your products or services, or images of them with your products.
If you sold t-shirts, you could ask for people to post images of themselves wearing your designs. In fact, you could even combine this idea with the contest idea for some great results.
Conduct An Interview
If you are looking for another type of post to write, consider doing an interview with someone who is in your field. Depending on the size of your site and your reputation in the field, they might be a luminary, or they might be a rising star. If you are asking for an interview, be honest about the size of your audience, and allow the interviewee to plug their own website or products.
Those who attend tradeshows or conventions might want to see if they can line up a couple of interviews. While these could be written interviews, it might be a better idea to consider turning them into video interviews.
Create a Podcast
Another option for content marketing is to create a podcast, which is essentially like an audio talk show, which can be accessed through platforms such as iTunes. Podcasts take a bit of time to get started, but the amount of equipment needed tends to be minimal. You will need one or more microphones and some basic audio editing software.
A podcast could be hosted by yourself, and you could merely talk about topics in your niche. You could have guests and do interviews, and you could even have cohosts if you prefer. This will add another bit of content that you can get out there on the web to help boost your brand.
The length of a podcast tends to vary by the topic. Some might be just five or ten minutes long, while others could be an hour or more with the show divided into several segments.
Keep Thinking of New Methods of Content Marketing
As you can see, there are plenty of great and interesting ways that you can improve your content marketing. Add these where and when you feel they will work well for you, but do not forget the power and importance of keeping up with the regular blog.
You are still going to be using the blog to help boost your SEO and to provide people the quality content that they can use and appreciate. Continue to think of new and out of the box methods that you can use, as well.
When you choose Umbrella Consultants, you are getting more than just a great website. You are also getting the tools you need to make it easier for you to market your business.
These tools include the CMS blog extension and the integration of WebTextTool.com.
Isn't it time that you had a site that can really work for you?