Social Media Tips that Can Boost Your SEO
SEO and social media marketing have the potential to work hand in hand with one another, and when you use these methods wisely, it can mean great success for your company. They are inbound strategies for the most part, although it is possible to utilize adds to boost their visibility. However, ads are not always necessary. You can use these as organic methods of finding new potential customers without spending on additional advertising. Proper use of social media can help to increase your search rankings, and putting in the time and effort to improve your SEO all around can help to improve your reach on the web through your site, as well as your rankings and your social media reach.
Get Quality Followers and More of Them
Having a lot of followers might make you feel good on social media, but unless those followers are considered “high quality” it will not do you as much good. Google has the ability to check the quality of your followers, and they do. They want to make sure they are sending their visitors to the best possible sites, so buying up a large number of followers who are using proxy or fake accounts, or that have no actual interest in your business and what you do is just a waste of money.
Instead, you need to improve the quality of your followers. You do this by building your followers organically. This does take substantially longer, but you will find that it can be effective in the long run. By practicing some simple social media tenets of good behavior – posting quality links, posting regularly, engaging with the audience, etc. – you will find that growing your number of followers in an organic way is certainly possible.
Ideally, you will want to have followers that are engaging and interacting with your page often. This could be sharing links, commenting, and the like. In the beginning, it can be difficult to get people to do much of anything. However, being consistent, and being engaged with the people who are following you can help.
Links from Social Media can Help With Your Rankings
Having high quality links can help you with your rankings in the search engines, and Google tends to put quite a bit of emphasis on links from social media. The social sites have a high web authority. Therefore, having a link from the social posts online that go to your website, as well as links to your site from your social profiles, can do a lot to help boost your rankings. In addition to boosting the rankings, it also helps to bring more traffic to your website.
When people choose to share your links that you have posted on social media, or they share them on their own, it helps to get the word out about your content and continues to give you a nice boost.
Make Things Easy to Share
You should always strive to make the content you create as shareable as possible. After all, social media is about being social and sharing information. Whether you are creating a post for the social media sites, putting up images on Pinterest, or linking to a blog, always make it easy to share.
Make sure that everything you want to share is public. With many of the social sites, including Pinterest and YouTube, there are private settings. Many people set up their accounts and make certain elements private. Then, they start posting for their business and wondering why no one is seeing or sharing anything. Check the privacy settings to your posts to make sure everything is visible and searchable.
Remember Keywords in Your Posts
When you are writing your posts on social media, do not forget the keywords that you have been using in the content on your website. By using the same keywords and phrases, it can help you to boost your rankings via social media for those terms, and to identify those terms with your business. Think local when it comes to the terms, as well. When you add your location to the posts, this can help with search engine results. This is true for any of the main social media outlets you likely use for your business including Twitter, Facebook, Instagram, and Pinterest.
Remember Local Listings
While social media is quite important, as is the content that you are posting on your website and blog, you need to consider the power of local listings on business directories, as well. Through places such as Google, Yahoo, and Bing, you can claim your company, which will help to bring you to the top of the list on the search engine rankings. Make sure you consider all the local listing options, not just the largest sites. Check for some of the smaller directories in your area. If you have a company in the Outer Banks, for example, you should always add your business to those listings that cater specifically to that area.
Keep an Eye Out for New Options
Technology advances quickly, and it seems as if there is always some new website or tech out there that has the potential to make your marketing easier. Maybe it is a new social media site that gets popular, or a new tool or app for those social media sites. You want to stay on top of things if possible. This way, you can stay a couple of steps ahead of the competition.