SEO for Your Business Directory Listing
For a local search marketing campaign to be successful, you need to make sure you have created quality local business listings in a range of directories. There are many different sites for local business owners to create free business listings, and it is a good idea to add your own information to those sites.
Some of the most popular include Google+ Local, Yahoo Local, Bing Places, and Yelp.
However, these are certainly not the only choices out there. You could – and should – also find sites that are specifically for your area. For example, those who are in the Outer Banks may want to look for business directories that cater to businesses on the Outer Banks.
Why Are Business Directory Listings So Important?
The Internet is crowded, and you have a lot of competition. The goal of creating business listings is to help improve your visibility on the Internet, just as with all your other online activities. When your business is more visible, it gives you the opportunity to be seen by more people who are looking for businesses like yours, and that are in your area.
It is important that you claim your listings on business directories so you can take advantage of them. Verification of the listing can usually be done over the phone or through email. If you find that the directory does not have your business, you can start filling out the information needed.
Fill Out the Directory Properly
When you are filling out the business directory, you need to make sure that you include all the necessary information.
You will need to have your business name, as well as a local phone number that matches the city where you are located. You do not want to use a toll-free number, for example. In addition, you will want to have a dedicated street address, not a PO box or a virtual office.
Make sure you fill out all the areas of the business directory. You will find that they are the same, at least for the most part. Some may allow you to provide more information than others will.
For example, on some sites, you might also be able to add video and images, or perhaps a menu for those who offer food and beverages. Utilize all of the tools available through the various directories, as they can help you to boost your SEO and make your business easier to find for the right people.
One of the other things you must think about when you are listing your business is the categories you choose. Make sure you are in the proper category or categories for the type of business you have.
With many of the directories, you can add your website. It is a good idea to do this, and you should make sure the landing page has information that will wow the potential customers and makes them want to visit your shop.
You might want to have the page link to your blog, a page that offers a discount, or something else that will entice the visitors to want to go to your shop.
Be Careful of Duplicates
It is possible that you could have duplicate listings in a business directory. This will often happen if you have changed your business location, but you are still in the same general area. Those who have duplicate listings will find that it can cause issues with their customers because it can appear as if there are several locations for your company. Some customers could leave bad reviews because of this, or they could be confused when they arrive at a location where you used to have your business.
You want to make sure you have those duplicate listings removed on the business directories as soon as possible. It will alleviate a lot of confusion.
Try to Get Good Reviews
With some of the business directories, such as Yelp, customers have the option of leaving feedback for businesses. These reviews have the potential to really help set your business apart… so long as they are good reviews, of course. If you have a business that treats customers well and that provides them with good customer service and/or products, they may leave you a nice review on one of the business directory sites that accepts reviews. Also, you might want to ask your customers, particularly your best customers, if they would mind leaving a review.
When people are looking for a company, regardless of the type of company it might be, they tend to want to find one that they can trust and that can provide them with good overall service.
Naturally, they check reviews to determine your ability as a company. It might not be the “make or break” of whether they will visit or not, but it will play a factor with many. Having no reviews will not do you any favors, and having negative reviews will harm you. Work toward getting good reviews, and make sure you deal with any negative reviews professionally, and as quickly as you can.
Keep It Updated
If you make any changes, for example, to your phone number, make sure that it is updated across all the business directories you are a part of. If you don’t, it means your potential customers are not going to be able to get a hold of you when needed.
You should also make sure that you updated any changes to the business.
For example, if you own a café or restaurant, and you have a seasonal menu, make sure you change it to reflect what you have available currently. People who view your business listing need to have it be an accurate representation of your company as it stands right now.
As you can see, having a business directory listing is important. By using the name of your business, and the right categories and keywords, it boosts your SEO and puts your company in front of people who are potential buyers.
Do not overlook the importance of these directories.