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Understanding SEO in Content Marketing

Content Marketing and SEO

Last Monday we discussed "Understanding What and Who You are Marketing For"

This week we are sharing "Understanding SEO in Content Marketing" ---

This is Post #2 of 5 in our 5 Steps to becoming Great at Online Marketing...  Enjoy!


You do not have to be a great writer to become a great online marketer.  

Remember in our first post, Understanding What and Who You Are Marketing, in our 5 part series, 5 Steps to Becoming A Great Content Marketer, we gave you a quick exercise that you could use to clarify why you are in business and what problems you solve with your business.

Now, that you have better clarity in your company’s messaging throughout your marketing strategy,  you will want to create content that closely resembles the vocabulary of what your community will be searching for.  

You want to really get in the heads of the people that are searching for your website and the product or services that your business provides. 

  • What terms will people use? 
  • How do people search for my business? 

This is the content that you will want search engines to index in their crawls of the internet, so they will deliver potential customers to your site   

The following is a tool and a term that you will need to keep in mind when preparing content for your business' online growth.

Utilize Google’s Keyword Research Tool

In the past you were able to see the Keywords that people searched for to get to your site…. (See Keyword not provided) We like to use Google Adwords Keyword Planner to find new and related keywords (

Do not worry about the search volume data unless you are going to actually spend money and utilize those keywords to advertise (PPC, adwords, etc…).  These search results are known as “head terms”.

What are long tail keywords… Are they worthwhile?

Long tail keywords are longer keyword phrases that are more specific and are actually what people are searching for, this is why you want to get into the heads of understanding your potential customers that are searching for your products or services is key!

Did you know that long tail keywords are much easier to rank for.


People who search by using long tail keywords... are farther along in their buying process and are more likely to purchase from a long tail keyword search.

As you can see, it’s imperative to take a mindful approach to your business’ content marketing strategy. 

  1. You must gain clarity on what your marketing message is and to whom you should be conveying that message.  

  2. You need to research and figure out which keywords and long tail keywords you want to utilize.

  3. You must understand how SEO plays a pivotal part in your content strategy.


Looking for help and want to speak to one of our consultants about your content marketing and how it will help your business grow... contact us, today!