Create High Quality Content — better yet create Cornerstone Content
Last Monday we discussed Understanding SEO in Content Marketing
This week we are sharing... "Create High Quality Content, better yet create Cornerstone Content" ---
This is Post #3 of 5 in our 5 Steps to becoming Great at Online Marketing...
What is Cornerstone Content
Cornerstone content is quality content that draws visitors to your site, provides info to solve their problems and builds trust with your potential customer.
Many understand that company blogs are continuing to be a growing source of valuable information and with potential customers searching Google for answers to their questions -- your business’ quality content must be able to provide answers to their problems.
When planning your cornerstone content, a few of the most popular styles of content to create are:
Blogs and Articles -- Cornerstone Content
The voice of your blogs and articles should feel like a conversation that you are having with your visitor. You should link, when possible, to other blogs and articles on your website that relate to your topic and that ensure a thorough understanding of your knowledge of your visitors problem.
Using Whitepapers and e-Books -- Cornerstone Content
Whitepapers and e-Books are unique content pieces published by your company and are ideal to hide access behind a sign-up form, so you can begin collecting lead information from your readers as they are educating themselves.
A better educated visitor means a higher qualified lead which usually leads to a better conversion rate for your website and business.
Provide the solution to your clients problems
So as you begin to plan and create a strategy for your company’s cornerstone content, know that potential customers are hungry for solutions to their problems and your cornerstone content is the perfect opportunity to provide information that will solve their problems and build trust with your visitors.
Looking for help and want to speak to one of our consultants about your content marketing and how it will help your business grow... contact us, today!