18 Reasons Local Listings are good for Businesses
As a business owner today, you understand the importance of your business being found online.
While creating content and writing blogs can help, a very important step in ensuring the longevity of your businesses search engine ranking authority is creating and maintaining up to date business listings across the web.
A local business listing is an online profile that contains your business name, address, phone number, and other details (NAP). Thousands of websites and directories allow local business owners to create free business listings. Some you may already have heard about include Google My Business, Yelp, Bing Places, Internet Yellow Pages, and Yahoo! Local.
The purpose of creating local listings is to make your business visible on the Internet. Each new listing you create increases your chances of being found by customers.
Did you know that many of the local business indexes share data with each other. Thus, the more places you are listed and the more visible you are, the more these indexes trust the accuracy of your business data—increasing your chances of ranking well in local searches.
Most people think of local listings as only working for local search marketing, however it also offers citations that search engines like Google, Yahoo and Bing incorporate into their search algorithms.