How to Get Local Citations and Increase Traffic to Your Site
Local Citations used properly will Increase Traffic to your site...
Getting local citations (mentions of the name of your business, along with contact, website, and address information) is a great way to drive more meaningful traffic to your website.
In fact, citations can actually drive more traffic to your site in a couple of different ways.
First, people who are actively searching the listings and data aggregators that cite you will find your contact information.
Second, and better yet, Google and Bing both use citations to determine which sites get the highest ranks on their SERPs (search engine results pages).
Of course, you already know that citations are good for your search engine optimization (SEO). You’re wondering how you can get more citations and increase your rankings and traffic.
Here are a few ways to get more citations for your business and your site.
Use an Effective Listings Management Service
First of all, you probably don’t have a lot of extra time on your hands, right? So the idea of manually entering your business’ information into big data aggregators’ sites and business listings probably sounds like a pretty terrible chore.
Well, yes, it is, but you don’t have to do it yourself.
With a listings management service like the one offered by Umbrella Local in partnership with Outer Banks Concierge, you can get it all done for you. Just supply them with your company’s name and information, and they’ll push that info to the largest, most trusted business listings, directories, and aggregators online.
The best part about a service like this is how easily you can manage your listings. Not only can you get your information pushed to all of those sites and apps with just one step, but you can also make changes to your company’s information whenever you want.
Then, Umbrella Local Listing Management Service will make all of your updates for you. It’s simple, and it could be the easiest way around to drive more traffic to your site.
Local Blogs and Other Online Publications
In addition to automatically getting citations on large listings and aggregator sites, though, you can also reach out to local blogs and online publications that are relevant to your business.
If you don’t already have one or more publications in mind, search for “[your area] [your industry] blog.” Then you can send them information about your business. If they have local business listings, you can get added to these, or you could even get your citation in a blog post or article.
Industry blogs and online magazines are often given more weight by local search engines than other sites, so this kind of citation can be hugely beneficial to bumping you up a few places in search rankings.
Expert citations and features aren’t just great for SEO, though – they’re also great for building up your reputation in your industry.
Between automated listing management through a service provider like Umbrella Local in partnership with Outer Banks Concierge and reaching out to relevant local blogs and publications, you can do a lot to get more traffic, more leads, and more conversions for your business.
Speak with one of our Umbrella Local consultants and see how we can help makes a difference in your Local Citation Marketing Strategy.